Brendan Murdock, founder of London-based wellbeing brand anatomē, says his day is organised around a handful of steady rituals: waking with the sun, a short morning coffee ritual, outdoor running, simple grooming and home-cooked meals.
Wake with light, move outdoors, keep grooming low-fuss
Murdock told the Standard that he does not close his curtains, preferring to rise naturally with daylight. He described sleep as “really important” and said he aims for an early night when possible, though the long summer days make that harder. The first action each morning is a coffee consumed back in bed for a few minutes of quiet reflection and planning.
Movement is central to Murdock’s routine. His ideal start is a run through Regent’s Park, which he describes as both physical exercise and, effectively, meditation: being alone outside and moving “clears my head.” He emphasised that not every day meets this ideal, but that it remains the intention.
Minimalist skincare, sun protection and simple meals
On grooming, Murdock said he is “very low-fuss.” He routinely uses products from his own brand, including shower gel and cleanser, and notes a daily application of an illuminating face oil. For sun protection in summer he applies La Roche-Posay SPF 50 to his face, head, neck and arms before leaving the house.
Meals are straightforward and home-focused. Breakfast is usually oats or another protein-focused option. Lunch is ideally a salad but, when busy, he will pick something healthy while out, citing favourite spots such as Paul Rothe & Son and the Salad Project. Dinner is almost always cooked at home with an emphasis on fish, meat and vegetables — fresh, colourful plates and seasonal ingredients such as ripe tomatoes and fruit.
“Opera, theatre, music, visual arts help you breathe differently and feel more connected,”
Murdock also places cultural experiences — opera, theatre, music and visual art — at the heart of his conception of wellbeing, saying they change the rhythm of breathing and provide connection. He framed those activities as complementary to physical routines and noted that nature has been formative for him, reflecting his upbringing in Ireland.
Daily components in brief
- Wake with natural light; prioritise sleep and early nights where possible.
- Short morning coffee ritual for reflection and planning.
- Daily outdoor run when possible — described as a form of meditation.
- Low-fuss skincare using anatomē products and SPF 50 in summer.
- Simple, mostly home-cooked meals focused on fresh ingredients.
- Regular engagement with arts and culture for mental refreshment.
| Time of day | Typical activity |
|---|---|
| Morning | Wake with sunrise, coffee in bed, run in Regent’s Park |
| Daytime | Work, light lunches from favourite eateries when busy |
| Evening | Home-cooked dinner; cultural outings when possible |
The account offers a portrait of a contemporary wellbeing entrepreneur who blends product stewardship with personal practice. Murdock’s emphasis on simple, reproducible rituals — sleep, light exposure, movement, sun protection and nutritious food — aligns with what he described as the foundations of feeling good, mentally and physically.
While the details are rooted in his life in London, the themes are broadly transferable: structuring the day around predictable rituals, prioritising time outdoors, protecting skin from ultraviolet exposure and paying attention to diet and culture. Murdock’s routine is notable for its minimalism; rather than elaborate regimens, he favours a few consistent habits supported by straightforward product choices.
For consumers of wellbeing goods and services, the narrative underscores how founders often use their own brands’ products in daily life. Murdock’s use of anatomē shower gel, cleanser and illuminating face oil demonstrates a form of product authenticity that many entrepreneurs emphasise when positioning lifestyle brands.
Beyond product use, Murdock’s reflections point to the continuing place of cultural institutions in personal wellbeing. By highlighting opera, theatre and visual arts, he suggests that wellbeing extends beyond physical health to experiences that alter perception and foster connection.
His experience — rooted in an Irish upbringing and practised amid London’s parks and shops — offers one model among many for balancing work, health and culture. The practical takeaways are modest: adopt a few steady habits, protect skin from the sun and make time for movement and cultural replenishment.
